#7 – Pooja Dhingra, la « Pierre Hermé » d’Inde : se fixer des objectifs inatteignables pour les dépasser

Bonjour à tous !
Pour ce nouvel épisode, j’ai le grand plaisir d’accueillir Pooja Dhingra.  Pooja n’est pas encore très connue en France, mais en Inde en revanche, c’est une vraie superstar. A 32 ans, et un demi-million de followers sur instagram 😉, la « reine des macarons » de Bombay est considérée comme la « Pierre Hermé » d’Inde.
Durant notre conversation on parle de :
  • ses conseils aux aspirants entrepreneurs
  • comment recruter ses collaborateurs
  • pourquoi avoir des mentors est fondamental
  • les livres ou podcasts qu’elle recommande
  • comment faire exploser son compte Instagram et les erreurs les plus communes à éviter
  • être une femme – non mariée – entrepreneure en Inde
  • comment dépasser les moments de doute ou de difficultés
  • et un florilège d’autres choses… qui donnent souvent l’eau à la bouche 🙂
Pooja est une femme exceptionnelle, l’une des femmes les plus inspirantes que j’ai rencontrées. Son énergie et sa volonté sont à la hauteur de son talent et c’est d’autant plus admirable qu’elle a fait un choix de carrière et de vie qui pouvait paraître complètement fou à l’époque dans un pays comme l’Inde. Pooja est humble, drôle, pétillante, mais arrive au travers de son expérience à nous faire passer de grandes leçons de vie.

1. Contacter ou suivre Pooja

D’abord sa marque de pâtisserie en Inde :
Et si vous voulez, la contacter directement, Pooja avoue être addict à Instagram, privilégiez donc ce support pour établir un contact 🙂
Twitter @poojadhingra
Instagram @poojadhingra
Facebook  @poojadhingra 
LinkedIn @poojadhingra

2. Livres et podcasts recommandés par Pooja

Podcasts
Books

3. Notes de l’épisode

  • We first talk of Mount Fujii and the goals Pooja sets for herself this time growing 10 times her business with a milestone of 2 years and the  climb of Mount Fuji [03.10]
  • She talks about how she decided to become a Chef [05.27]
  • For her baking is about transformation, almost like magic, you mix basic ingredients and make it something else [06.45]
  • She explains that she went to law school for two weeks and realised it wasn’t for her. She quit after 2 weeks, was supported by her parents, and went to hospitality school [07.31]
  • She left India at age 17 and went through a life changing experience, realized how small her view of the world was because she shared classes with students from everywhere in the world. [0912]
  • After 3 years in Switzerland she decided to move to Paris to go and study at le Cordon Bleu [10.40]
  • At the time she had a grand plan for her brand, building a pastry brand for India and she explains how the grand plan came up [11.10]
  • We discuss her first memory of Paris and of a macaroon « Mogador » by Pierre Hermé and how this made her see the opportunity for her Pastry brand in India [13.24]
  • When she came back to India it was quite difficult for her, she lost her independance and went back to her parents’ house etc. [16.22]
  • She then started to work from her parent’s kitchen, realized she had to experiment and change all the recipies she had learnt in France [17.01]
  • She decided (and recommands) to do fewer producs but very well [17.20]
  • She started by teaching pastry in Mumbay when she saw the opportunity of people asking her what she had learnt in France in cooking school [19.10]
  • That’s what got her a lot of PR attention, because she was doing something different [19.30]
  • We talk about the first kiosk she opened in Worli in Mumbai where we actually met [20.42]
  • We discuss how we met in Mumbai [21.30]
  • Pooja talks about her interest about attention to detail and how in the hospitality industry details are so important and perfection is a key value and element of success [21.59]
  • She explains how she has a strong vision about her product and brand and had ambition from the start [23.20]
  • We also go into how she gets inspired for her pastry, how she keeps reinventing herself [25.41]
  • She gets inspired by experiences, travel and others. Moving and visiting new places is a great way to get inspired [26.39]
  • Pooja tells me about the business part of her exprience, her conviction is that being an entrepreneur is just trough so many challenges [27.20]
  • She talks about being a girl in India, and how difficult it was for her as the food industry is more of a men’s club [29.06]
  • However for her being a woman was also a way to stand out, have an opinion and a voice [30.40]
  • We talk about the ups and downs of being an entrepreneur and the fact that the most important thing is not succeeding or failing but understanding your mistakes and truly learning from them [31.30]
  • She explains how life as an entrepreneur is about not taking things personnaly an not feeling that YOU are a failure because an IDEA that you had was a failure. [32.30]
  • She talks about the last 6 months and when she found out that a very trustworthy employee forged her signature and stole a lot of money from the company [31.20]
  • We discuss changing the company from an emotionnally driven company to a more process oriented company [35.05]
  • She explains what were the key moments that led to her success and that a key factor was hiring the write people and learning how to delegate [35.32]
  • She now has an assistant that helped her to organise your life. She uses Google Calendar and even has Instagram breaks 😃 [37.30]
  • We go through her morning routine [38.30]
  • We discuss her beginning with Instagram, how she discovered it, and fell in love with it and how it helps her to show an other side of her and her brand [43.20]
  • She goes through the tips and common mistakes she says on Instagram [45.10]
  • Pooja tells me what podcast she listens to NPR, Freakonomics, how i built this, the Oprah story called Making Oprah or Making Obama [47.10]
  • We than discuss books she is reading, right now Tim Ferriss’s Tool of Titans and her new goal of reading 50 books in one year [48.20]
  • Pooja talks about being a woman entrepreneur in India and how chosing to focus her energy on the people that help her and believe in her rather than on people that don’t take her seriously because she is a woman [52.20]
  • She talks about creating support group of talented and successfull women and how it helps her to see other women in other areas of expertise [53.50]
  • She also explains how woman have a tendancy to hold back, and not give her opinion and how she builds her own confidence [54.20]
  • We discuss a few of her favorite foods and deserts [57.20]
  • Finally we talk about the qualities required for a chef and for an entrepreneur [59.26]

 

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